Stop DIY-ing your designs and show up like the brand you were always meant to be.
The Design Department is a strategic creative partnership that turns your ideas into polished, on-brand assets every month, so your marketing finally matches the caliber of your work.
Listen, you’re not here to run a cute little business.
You’re here to build something with depth, impact, and longevity, and your brand deserves to look and feel like that.
The Design Department gives you a strategic creative team in your corner: directing your campaigns, creating your assets, and supporting your visibility so you’re no longer the bottleneck in your own marketing.
“Greer has been working with our company for 2+ years supporting the evolution and refinement of our brand, website and visual direction. Her creativity, clean style and endless ideas are incredible and have supported our growth tremendously. Since working with her on a continuous basis I always know we have the graphic and creative support we need to execute our next big idea. Greer continues to help us up our visual game”
— Jacqueline Conway, Partner at Conway Mentorship
You’ve evolved.
Your brand presence hasn’t.
You’re excellent at what you do.
Your clients rave about you.
But when you look at your marketing… it still feels a few versions behind.
Maybe you recognize yourself here:
You deliver at a high level, but your brand doesn’t visually communicate that.
You have so many ideas for content and launches, but execution keeps stalling.
You’ve tried asking your VA or OBM to ‘do design’, but it never quite hits the mark.
You’re tired of spending late nights in Canva, tweaking fonts, spacing, and colours yourself.
You want to feel proud of how you show up, not hesitant every time you hit publish.
This isn’t a discipline problem or a mindset issue.
It’s a design capacity and a systems problem.
The Design Department exists to solve exactly that.
Your brand.
Fully expressed.
Your marketing. Consistently executed.
The Design Department is a 3-month creative partnership for service providers, product creators, and movement-led founders who are ready for their marketing to look as elevated as the work they deliver.
This isn’t a random “design hours” bucket.
It’s a structured, strategy-led partnership that gives you:
A clear 90-day brand and creative plan
A design team to bring it to life
Systems that help your team implement everything smoothly
You bring the vision.
We bring the structure, design, and execution.
What you receive inside
The Design Department
The Design Department is intentionally structured so you always know what you’re getting and where everything lives. No guessing, no vague “design support” — just clear value, every month.
Core Inclusions
24 Monthly Design Credits
Your flexible design currency for the assets you need most: social media graphics, carousels, Reels covers, landing pages, email templates, workbooks, slide decks, website updates, print pieces, and more.
Quarterly 90-Minute Strategy Session
We map out your big ideas, launches, and priorities for the next 90 days so your marketing stays aligned and intentional.
Collaborative Strategy & Campaign Doc
Your home base for what we’re creating, when it’s going out, and how it all connects so you and your team always know what’s happening next.
Quarterly Brand Action Plan
A clear, organized outline of your upcoming campaigns, content focus, and design priorities.
Quarterly Canva Template Refresh
Updated, cohesive templates in your Canva Pro account so everything you and your team touch stays on-brand.
2 x Brand Check-in Calls per Quarter
Quick 30-minute calls you can use when something shifts: a new idea, a schedule change, or a launch curveball.
Design Execution Inside Your Ecosystem
Design delivered in your existing ecosystem and shared via Google Drive and Airtable, so implementation is as plug-and-play as possible.
Airtable Dashboard
A dedicated space to submit requests, track progress, review designs, and access final assets.
Systems to Support Your Team
Implementation checklists, examples, and clear approvals so your VA/OBM can confidently carry things across the finish line.
Bonus Resources & Trainings
This container is a living, evolving offering. We’ll add trainings, resources, and maybe even some fun events along the way!
How The Design Department works
Step 1: Brand Breakthrough Call
We talk through your business, offers, current brand, and where you want to go. Together we decide if The Design Department is the right container.
Step 2: Onboarding & Setup
You’ll schedule your onboarding call, receive Airtable access, and instructions for sharing your existing brand assets, logins, and priorities.
Step 3: Quarterly Strategy Session
We map out your next 90 days: launches, content focus, campaigns, and design needs. This becomes our shared roadmap.
Step 4: Monthly Design & Delivery
Each month, your 24 credits will be allocated to the assets that matter most. We’ll design and deliver them through Airtable, Canva, and Google Drive.
Step 5: Your Team Implements with Ease
Using the assets, examples, and checklists we provide, your VA/OBM handles publishing and scheduling — without guesswork.
Step 6: Refine, Adjust, Evolve
We review what’s working, support your shifts, and refine your assets over the 3-month container so your brand presence keeps getting sharper.
Take a Peek Inside
The Design Department
Airtable Design Request and Project Portals
Resources and Guides
Collaborative Brand Strategy Doc
Real ways you can utilize
The Design Department each month
To help you see yourself inside this container, here are some examples of the ways you can leverage your credits with us.
Once you join, we’ll tailor the deliverables to your exact needs.
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Use Case 1: Launching or Re-Launching an Offer
• Sales page design or refresh
• Launch graphics for social
• Newsletter templates
• Slide decks and workbooks for the offer itself -
Use Case 2: Creating Consistent, Elevated Weekly Content
• Monthly batch of carousels + single posts
• Reel cover templates and story frames
• Branded quote and testimonial graphics
• Cover art for recurring lives, podcasts, or series -
Use Case 3: Preparing for a Visibility Push
• Speaker one-sheet and media kit
• Slide decks for workshops, keynotes, or webinars
• Opt-in flow design for a new lead magnet
• Nurture sequence assets to support new audience growth
If you’re ready to be seen at the level you’re actually working at, you’re in the right place.
“5 years ago Greer helped me create and launch my brand and 5 years later I continue to come to Greer for her creative perspective and guidance with my brand. Greer is so incredible to work with! She sees the whole picture and makes the branding and web designing process fun and exciting! I feel very supported when I work with Greer, I highly recommend you work with her too!”
— Genevieve Jones, Prairie River Gardens
What Starts Shifting In Our First Month Together
In the first 30 days inside The Design Department, most clients experience:
01
Immediate clarity on what to create next
Start each quarter with a clear roadmap for your campaigns, priorities, and marketing so your brand keeps moving forward with intention.
02
Designs that finally look like the brand you’ve been trying to build
Your ideas start coming back as clean, cohesive, beautiful assets that actually feel like you.
03
A team that knows exactly what to implement
With the Airtable dashboard, examples, and checklists, your VA stops guessing. Things actually get done, correctly.
04
Showing up becomes easier
When design is no longer the barrier, visibility stops feeling so heavy. You feel proud to share your work.
05
Momentum returns
You realize you didn’t have a “marketing problem”, you had a design and system problem. And now it’s being handled.
By month one, you’ll feel less overwhelmed, and start sharing work you’re proud of. With designs that work for you instead of against you.
Ready to experience the shift?
Client Case Studies
Our Clients have been featured in
The Jewelry Brand Ready for Their Next Chapter
After partnering with us on a complete brand refresh, an established jewelry brand wasn't ready to let the momentum stop there. They knew a beautiful new brand was only valuable if they could consistently bring it to life.
Through The Design Department, we became an extension of their team. Supporting collection launches, website updates, email marketing, social content, and print collateral as their business continued to evolve. Together, we also shifted away from constantly releasing new collections, creating more intentional campaigns around smaller, exclusive launches that better reflected the craftsmanship and value of their pieces.
As their marketing became more consistent and personal engagement grew, launches became more intentional, and they were able to stay focused on what they do best: Designing exceptional jewelry. Instead of wondering how to keep up with their marketing, they had a trusted creative partner ensuring every touchpoint reflected the same level of care as the brand we had built together.
The Studio Owner Ready to Show Up Differently
A boutique fitness studio owner came to us with no shortage of ideas, but no clear plan for bringing them to life. While they had built an incredible community, their marketing wasn't communicating what made their studio different or the deeper mission behind the experience they were creating.
Together, we refined their messaging, developed quarterly marketing plans, and created campaigns that brought greater intention to everything from email marketing and social media to events, website updates, and in-studio promotions. Instead of relying on last-minute ideas, they began planning ahead with purpose and consistency.
After just three months, their marketing felt more aligned, their audience had a clearer understanding of what made their studio unique, and they finally felt like they were showing up as the brand they had always envisioned. Rather than feeling overwhelmed by how to communicate their ideas, they had a trusted creative partner helping bring them to life.
Alignment Check
Wondering if this is the right next step for you?
Here’s how to know if this container is for you:
The Design Department is best suited for business owners who value consistency, clarity, and thoughtful execution… and who are ready to have a creative partner rather than piece things together on their own.
If you’re looking for one-off design help, instant turnaround, or a purely DIY solution, this likely isn’t the right container… and that’s okay. This space is designed for those who want strategic support over time.
The credit menu: flexible structure, clear scope
Your monthly credits give you freedom and structure. You pick where we focus; we ensure everything stays within a clear, contained scope.
Each month, we’ll help you allocate your 24 credits toward what will move the needle most, and you’ll always know exactly what’s included.
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Single social graphic — 1 credit
Carousel (3–10 slides) — 3 credits
Reel — 4 credits
Reel cover — 1 credit
Story Set (3-10 slides) — 3 credits
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Email formatting — 2 credits
Form / Simple opt-in page — 2 credits
Landing page — 8 credits
Workflow (5 emails) — 12 credits
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Workbook / Lead magnet — 1 credit (per page)
Slide deck — 1 credit (per slide)
Podcast artwork — 3 credits
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Text / Image edit — 1 credit
New section — 2 credits
Listing / Portfolio page — 3 credits
Blog formatting — 2 credits
E-commerce entry — 2 credits (per product)
Light new page — 10 credits
Full long sales page — 20 credits
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Small piece (up to 5x7) — 3 credits
Medium piece (up to 11×14) — 6 credits
Large piece — 10 credits
Apparel design — 6+ credits
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Photoshoot Creative Brief — 10+ credits
“Beyond her expertise, what sets Greer apart is how she balances professionalism with a true sense of partnership. She maintains high standards and boundaries while making her clients feel like they’re the only ones she’s working with. That level of dedication is rare and absolute magic. If you have the chance to work with Greer, do it! And get ready for your brand AND business to transform.”
— Kirsten Schmidtke, Sales & Leadership Coach
VIP Bonus!
When you choose the Pay in Full option, you also unlock:
A Strategy VIP Day with Greer. A focused strategic deep dive to refine your messaging, strengthen your offers, and bring clear direction to your brand and marketing.
Investment
You’re not just investing in design.
You’re investing in clarity, consistency, and creative partnership that supports the movement you’re building.
$1,400 CAD
Per month for 3 months*
$4,200 CAD
Pay in full*
*The Design Department is a 3-month commitment. Taxes apply.
Your work is premium.
Your brand should reflect that.
You’ve put too much into your business to keep hiding behind design that doesn’t feel like you.
The Design Department gives you the creative partnership, structure, and execution you’ve been missing so you can finally show up as the brand you know you are.
If you’re ready for your marketing to look and feel as powerful as the work you do:
Frequently Asked Questions
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You’ll get the best results if you already have a basic brand and website in place. If you’re not sure, we can chat about where you’re at on your Brand Breakthrough Call.
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Not at this time. The Design Department is designed as a 3-month container so we can build, refine, and truly support your momentum, not just give you a quick burst of assets.
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Each month, you receive 24 design credits. Credits can be applied to things like social media graphics and carousels, Reel covers, landing pages, email templates, workbooks, slide decks, website updates, print pieces, and more — allowing your design support to evolve alongside your business. A full breakdown of how credits are applied can be found in the Credit Menu on this page, so you always know what to expect.
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Credits do not roll over month to month. The Design Department is designed to support consistent, proactive momentum, not stockpiling or reactive design. Your strategy and quarterly planning help guide how credits are used each month so your marketing stays intentional, aligned, and moving forward — without the pressure of “saving things for later.”
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Each deliverable includes one round of revisions, designed to keep projects moving forward while still allowing space for refinement. Revisions are intended for tweaks and polish, not full redesigns or shifts in direction. We’ll guide you clearly on what’s best handled as a revision versus a new request so nothing feels confusing or stalled.
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Yes, flexibility is built into The Design Department. Your priorities may shift as your business evolves, and your monthly design credits can absolutely be used for different types of projects over time. The only requirement is that we stay aligned within each request, so once a project is in motion, major direction changes are simply queued as a new request to keep everything running smoothly.
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Your VA/OBM will mainly handle implementation — posting, scheduling, and basic follow-through. We’ll provide structure and assets to make that easy.
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We’ll walk through your business, brand goals, current marketing, and design gaps. You’ll leave with clarity on your next best step, whether that’s The Design Department or something else.